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Friday, October 21, 2011

Guidecraft ‘s 46th Birthday Marred by Twist ‘N Sort Toy Recall

www.guidecraft.com

In 1964, a tiny tinker’s wood shop in Minnesota was the start of an American tradition in wooden toys.  Guidecraft started their small wooden toy business with a simple line of ten toys. Their mission was also straightforward; produce “smart, beautifully crafted wood products, which allow children's minds and imaginations room to truly wonder and grow.” (1)

Celebrating their 46th anniversary with a CPSC safety recall was probably not in the party plans. Unfortunately, that is exactly what took place this week, as Guidecraft announced the recall of about 760 units of the Twist ‘N Sort wooden manipulative toy.


Photo: www.cpsc.gov 
Although no injuries have been reported to the company, Guidecraft recognized that some of the small pegs in three of the four wooden sorting posts (on a select quantity of the toys) have the potential to detach from the posts. When these small pegs detach, they become tempting for a toddler to easily mouth, creating a potential choking hazard. 

The affected Twist ‘N Sort toy shown above is labeled on under the base with item number “712.”  This $20 sorting manipulative was sold throughout the United States at toy, gift, and children specialty retail and online stores from September 2009 through November 2010.

Anyone who has the Twist ‘N Sort described above should stop using the product and contact Guidecraft for exchange or refund.

Guidecraft can be contacted by phone at (888) 924-1308 or via their website at www.guidecraft.com. One word of caution – Checking the company’s website this morning (10/21/2011) there appears to be no mention of this recall at all. It appears that the only way to contact them is through their normal customer service form

(1)www.guidecraft.com

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